Scale your business, end the 1:1 client burnout, and start building passive income without spinning your wheels or being overwhelmed with the tech.
Get my step-by-step process to pre-sell, record, launch, and improve your online course.
YOU'VE BEEN DREAMING...
You know passive income will change your life.
You have a dream of becoming financially independent. You have knowledge that others need. You want to teach them.
You could develop an online course. Maybe you've tried to launch on your own… AND you’ve been *thinking* about course creation for years but haven’t made a move.
You've been spinning your wheels, despite your best intentions.
BUT YOU HAVE BIG GOALS
Maybe you are trying to:
Whatever your goal is... An online course and semi-passive income can help you get there!
You just have to start!! Once you put in the work upfront, you can benefit for years and years. So let's get you making money ASAP!
I was able to leave my corporate job because of what I learned about passive income, digital products and online courses. Now I'm ready to teach you.
I was doing 1:1 coaching, draining myself with an insane schedule while holding down a 9-5 corporate job. I knew I wanted more for my life and wanted more freedom but couldn't figure out how to get there.
I also was experiencing chronic illness symptoms and knew a 9-5 job wasn't helping me heal. I wanted a business that worked WITH my nervous system and didn't contribute to further burnout.
ENTER ONLINE COURSES AND PASSIVE INCOME.
I was also scared of learning new technology, feeling overwhelmed and felt like there was no way out of my current situation. But I put pen to paper and got started (and made a few mistakes along the way.)
Now I'm ready to help you not make the same online course mistakes I made, get out of your head, and start making some money!
There are people who need you and your knowledge and they’re searching for answers right now.
You have a unique gift.
With an online course, you can become financially independent, reach far more people at once, have control over your work schedule, and share your expertise with the world.
Work smarter, not harder.
Translation: more flexibility, more family time, more freedom, and a new passive income stream.
Through my self-paced course, I will show you...
how to logically build your course, with step-by-step self-paced * tutorials and checklists
how to narrow down your “niche”, create your signature method, improve student comprehension and retention, and how to craft your killer outline. Being CLEAR is key.
how to price your course (along with pricing exercises) and what to charge out of the gate.
how to record and edit your course modules (even if you're an introvert or terrified to record!) Pre-recorded content is your FRIEND.
How to pick your course platform and the best course platform to use in my opinion (Kartra!). By picking an all-in-one software you will save $$ in the long run.
how to use a unique “pre-sell” (beta test) method to bring in early income, even before you finish your content. With this method, you can actually build your course with your early clients as they help you define and refine what you need to include.
how to legally protect your course and intellectual property (thanks to a special module from my friends at Dotted Lines Co.)
how to easily get raving testimonials from your course students sent right to your inbox and how to get immediate feedback on your content
And when you get stuck... I'll be there.
And you will get stuck.
What’s most important… I will be there for you as your coach and mentor throughout, and you can ask for help in our private student Facebook community.
Currently I even have a place for you to SHARE YOUR SCREEN and ask me a tech question and I'll reply with a video. I may not offer this forever, but this is a great benefit for my course students right now!
Instead of being frustrated alone for days on what to do next, you can post your questions to me and other students in the course.
*Depending on how much time you can spend on your course creation, you can go at your own pace or follow my time-tested “milestone deadlines” that can put you on the fast track for completion of your course. Because we all have different timetables and personal responsibilities.
I’m Emily Ames, a nutritional therapist turned online course coach and mentor. I have a corporate background in operations, technology and process improvement. AKA, I like finding the most efficient way to get you to where you want to go.
Learn how to build your course or membership site in Kartra (my favorite all-in-one business platform) -- Similar to Kajabi, with a smaller price tag!
PHASE 1 - DEFINE
You will define your business niche, pick your course topic, your branding colors, and do an exercise to identify your ideal client. You don’t need to know your exact course topic before enrolling! This module will be a good exercise for both seasoned business owners and newbies. After this phase, you’ll commit to ONE signature course idea.
PHASE 2 - BUILD
Next, you will build your outline and student journey and get familiar with using the language of your ideal client. You will learn all about how to build a beta test, set up terms + conditions, and how to build interest in your beta course. You will learn how to price your course (and where to start pricing your course during your beta test).
PHASE 3 - TECH SETUP
You will create the shell of your course in Kartra. I will show you click-by-click how to set up sales pages, waiting lists, take payments, build surveys, quizzes, student communities, helpdesks, opt-in forms, coupon codes and SO MUCH MORE. You can use the templates I have built for you in Kartra, pop your content in, and publish OR build your own from scratch. Here, you can start making $$$ before you even finish creating content!
PHASE 4 - LAUNCH
I give you a full checklist and guidelines on how to launch your beta test in 8 weeks. You will finish editing and recording your content and begin enrolling beta testers, start gathering testimonials and feedback on your course. You will create 1-3 modules of content before enrolling students. THEN you will start enrolling students and “drip" the content to them the rest of the way until you’re ready to fully launch. YAY!!
PHASE 5 - GROW
You will learn all about passive income and how to turn your beta course into an evergreen course (aka a passive income generator) by creating email sequences and an opt-in method. You will create one opt-in that will leave your audience wanting more. You’ll have incredible testimonials from your beta test, so you can now sell your course with confidence. You'll keep testing this process until you know it's working!
PHASE 6 - IMPROVE
It’s now time to take all of your beta tester suggestions + improve the course, your opt-in, your automatic email sequences, the design of your course, and pull it all together to create the BEST sales strategy + evergreen course. I teach you how to use countdown timers & promos (if you’d like to use them). You’ll automate as much as possible and learn about Kartra’s analytics to determine what’s working and what’s not.
DONE-FOR-YOU KARTRA TEMPLATES
Pop your content into my Kartra templates
Stop staring at a blank page! My Kartra templates give you a starting point to create your sales pages, opt-in forms, affiliate pages, surveys, online course shell, and thank you pages.
You will get my entire Lacy Collection included with the course. This will help you launch your course quickly. You'll also get 20% off my other template collections. Just pop in your content, add your branding images, copy, and you’re done.
DONE-FOR-YOU SOCIAL MEDIA TEMPLATES
Launch your course with pre-made templates
You’ll get 120 social media templates that you can edit in Canva. I partnered with a professional graphic designer to create some beautiful templates for your online course launch. You can edit your branding, colors, and change out the images to suit your theme.
DONE-FOR-YOU SLIDE DECK TEMPLATE
No more dragging your feet on content creation
I made you a 104-page slide deck template that you can edit in Canva. Record your course modules and lessons with ease! You can easily change the color scheme to fit your branding. Designed with a minimalist feel to make your content stand out.
You can also use it over and over again to create pre-recorded workshops, masterclasses, and webinars in the future!
If you need more time to pay
3 MONTH PAYMENT PLAN
6 MONTH PAYMENT PLAN
01
Stop putting course creation off
02
Stop the overwhelm
03
Gain confidence in yourself
04
Share your gifts with the world
"I think your course is absolutely amazing. I could not have made my course without you, Emily!
I've gotten over the need to feel like everything needs to be perfect and done all at once.
I'm in a super busy season of life and I'm thankful for the flexibility of the beta test (and also for the relationships I'm building with my beta testers -- so fun!"
- Sydney, Prepared Preconception Course